VIBGYOR group of schools is a chain of 39 campuses across 14 major cities in India. Every year, the VIBGYOR group of schools hosts VIVA, a pan-India, inter-school cultural festival encompassing events like carnivals, athletics and performing arts for students from all campuses. This year’s VIVA was named on the lines of #JoyofViva. In the same spirit, the design team at DAB Of India put together some vibrant and festive colours to reflect the joy and fullness of life at VIBGYOR Viva 2019-20. At the same time, the bright colours were clubbed with minimalist vector templates to give a modern look and feel for VIBGYOR Viva’s Facebook & Instagram Pages.
Our #JoyOfViva campaigns falls under the category of social media marketing for schools. Students participated from VIBGYOR High campuses& other schools across Maharashtra, Karnataka, Gujarat, Tamil Nadu and Uttar Pradesh. The campaign #JoyofViva reached 10K + people with 1.5K + engagements.