Hotel Harbour View is established in one of Mumbai’s sea-facing Art Deco buildings in Colaba. The hotel rooms are defined with a phenomenal view of the Arabian Sea, housing tourists from across the globe and exposing them to Mumbai’s ever-historical vanity and liberal culture.
DAB Media has been managing the Instagram & Facebook handles of Hotel Harbour View for more than six months, supplying them with content of utmost relevance to boost up their social media presence. Our Instagram marketing & Facebook marketing team worked on creative, captions and design elements which accentuated the most desirable aspects of staying at the in from the in-house experimental cafe to the archetypical ‘Bombay’ experience which the management strives to offer its guests.
The engagement campaigns were always targeted via Instagram and Facebook adverts supported with hashtags – a classic social media marketing strategy for restaurants. Extensive research on the relevant hashtag was integrated to help the hotel convey what it has to offer, especially to the tourists and foreigners who want to experience the two-fold personality of Mumbai – of zeal and serenity.
Over the short period of 6 months our team broadcasted 72 posts which shot up the engagements and interactions on their handles with appalling numbers.